Makers Louis Moinet have inserted fragments of real Jurassic dinosaur bones into the faces of the 12 limited edition watches. The bones came from a giant veg munching diplodocus which was once 90ft long and would have tipped the scales at 20 tonnes.

The Swiss firm - who've dubbed the watch the Time Explorer - have surrounded the bones with 18 carat white gold and 56 baguette diamonds. "It's amazing that you really do have a genuine piece of dinosaur on your arm," said one fan.

Stick around long enough and you'll become a fossil!

The movement was in the retro style as well...

The original was here