Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humour to persuade people to reduce flushes. The group says if a household avoids one flush a day, it can save up to 4,380 litres of water annually. SOS spokeswoman Adriana Kfouri said the campaign was "a way to be playful about a serious subject".

The ads feature cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower. Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"

Well I never... I'm green after all!

I think it's only while you are actually showering...

The original was here